It is not just the incredible line up of surfing talent that will make this the biggest surf event ever down south. The Pro will now be the headline act in a variety of events during the competition week to be known as the MASS Festival, which will bring together Music, Arts, Surf and Style in and around Margaret River which will be marketed nationally and internationally.

Major WA-based surf industry brand Rusty International has signed on as a presenting partner of both the Drug Aware Pro and inaugural MASS Festival. 

Following the Women's Final on Saturday afternoon March 20, the MASS Music Festival will launch in the heart of Margaret River.

Whilst the finer details are being locked down, event management will deliver an on-stage line up to match that at The Point, with the concert set to be headlined by Perth rock stalwarts Gyroscope.

Joining them at the inaugural MASS Music Festival will be progressive rockers Cog, prominent Melbourne-based rock group Eddy Current Suppression Ring, psychedelic hypno-groovers Tame Impala, Sydney posse Philadelphia Grand Jury, hip-hop MC Urthboy, together with local indie band King George. Ready to ride the wild seas of the MASS festival are Yacht Club DJ's, who will perform songs form their breakthrough 2009 album, "Smashing the silence in the quiet anchorage".

In another initiative, the opening act for the MASS Music Festival will be the winner of a local band competition to be held on Wednesday March 17 at The Settlers Tavern in Margaret River.  For more information click here.

Further enhancing the festival concept, MASS Art will be displayed across the event week, with various Artists from different genres asked to interpret the theme "Children of the R.evolution". The genres are painting, photography, sculpture, and movement/live instillation. Their works will be exhibited at a number of Margaret River venues including Wino's, Must Bar, Gnarabar and The Settlers Tavern.  For more information click here.

One of the hottest tickets for the week will be for MASS Style, the "Fashion for Fascists" event to be held on Friday March 19 at The Settlers Tavern.  To be attended by members of the surf, art and music industries, the presentation will include a style preview and "walk off", featuring outfits and themes from the Rusty 2010 Summer Collection along with a live performance from the Sneaky Weasel Gang.  For more information click here.