Upholding the brand's commitment to giving back to the surfing community (Rusty is also the proud sponsor the Rusty Gromfest, now in its 15th year) and further providing a platform for both established and up-and-coming surfers to shine, Rusty's involvement in the 2010 Drug Aware Pro sees the brand's realisation and consequential launch of its inaugural MASS Festival - a true reflection of what the brand and its collective represent: irreverent thinking, artistic integrity and the need to constantly push the boundaries on tradition.

Bringing its' unique flavour to the 2010 Drug Aware Pro, and further adding new and exciting elements to the event's traditional format, Rusty's MASS Festival aims to showcase a combination of music, art, surf and style through the MASS Music Festival, Children Of The R.Evolution Art Exhibition, R. Expression Session and Fashion For Fascists Style Show - all the time showing off the brand's very own chosen lifestyle.

"We are so excited about bringing these lifestyle elements to the competition and are positive that those who make the trip to Margaret River will gain a wonderful perspective of how not only surf, but music, art and style are intrinsic to the beach lifestyle".

Culminating in six days of music, art, surf and style (read: MASS), the 2010 Drug Aware Pro is sure to set new standards for future surf events - something Rusty itself is proud to be associated with.

Renown local snapper Russell Ord will host the official opening of The Sitting Room gallery in Cowaramup on the evening of Friday March 19. The gallery will feature the works of a variety of local artists, exhibiting Ocean Images, Contemporary Surf Art, Iconic Collectables, Graphic Art and Web Media.
www.sittingroom.com.au

On Saturday March 20, the Hon Barry House MLC will unveil a plaque at Surfers' Point establishing Margaret River as a National Surfing Reserve. This location will join 24 other such recognized sites along the Australian coastline. This symbolic recognition will help to raise awareness about the importance of surfing in the community and protecting the precious coastal environment.

CowParade comes to Margaret River from March 2010. A number of artist inspired cows have been put out to pasture at various wineries, galleries, restaurants, caves, lighthouses and local businesses. Look for CowBombie at Seagardens, CowaBunga at Settlers Tavern or Sighted at Cow Bombie displayed at Augusta Hotel.

On Friday March 19, Cape Mentelle will host a Surf Film Festival featuring the work of Tim Bonython and Andrew Kidman. The main feature will be "The Drifter" by Taylor Steele, inspired by the wanderings of Rob Machado. Venue open from 5.30pm with food and beverages available. Tickets are $20 from Beach Life. Proceeds will go to Preserve the Break.

Want to be kept up to date on all the latest surf, music, art and style news during the MASS Festival week? Follow us on twitter at Drug_Aware_Pro.